“It tastes of the sea, it tastes of the countryside, it tastes of the forest, now you're going to eat it rich”, it reads big, on a wall, the only one free of shelves, exhibitors and refrigerators in which it is offered from
fresh products to manufactures with gourmet touch, with a particularity: they are all of the region. Vegetables from the nearby fifths, meats and cereals from nearby fields, flour, honey or local fruits.
Pure local stamp is the proposal of
www.sabelatierra.com/tienda-sabe-la-tierra-necochea/ that was born almost a decade ago with the idea of bringing consumers a healthy diet from small entrepreneurs who are opened an alternative to visualize and channel their products.
The original format was that of a street market. And it was in San Fernando, the first of eight that today is in operation between the province and city of Buenos Aires. Some fixed, others itinerant. But all with the concept of kilometer 0: that the distance between the place of production and the place of encounter with the consumer is minimal.
SLT is the work of Angie Ferrazzini. After a long career as a journalist and another of backpacking experiences on routes across the continent, he returned to Necochea, very close to the San Cayetano field where he lived his childhood, and set out to translate a philosophy of life and work in line with nature. “Why not put together the market with which I dream,” he says with the memory of those who had attracted him so much in his adventures around the world. And he set to work.
The NGO that created develops garden workshops, reaches out to the small producer and seeks to generate agroecological markets. Thus, of that success that was San Fernando was added another in Vicente López. And it did not take long to set foot in the city with similar proposals in Balvanera, Recoleta, Microcentro, Belgrano, Palermo and another one that every weekend finds a new metropolitan corner.
In Necochea, it was a step beyond. Armed SLT as a gastronomic space. “You can have breakfast, lunch or snack from a letter that only accepts raw materials from the region,” says Ferrazzini. The lemonades incorporate raspberries that are harvested twenty minutes from that kitchen. The masses of cakes are linked with the only certified organic eggs in the country, almost from the neighborhood. The jams are made with local fruits, honey to spread the toast comes from Pieres, just there. And the flour is produced in a small agroecological mill, five kilometers from the restaurant.
It is also a meeting point for producers. Once a month they coincide in a kind of market where consumers can get in touch with them. Even crockery, notebooks and other gift products that are offered there for souvenirs are the work of local artisans.
Ferrazzini says that this space in Necochea was born from a curatorship. They met entrepreneurs, municipalities, producers and designers, and for two days crossed ideas and proposals. “The concept of kilometer zero prevailed: a local product that almost does not travel distance between its place of origin and the point of sale,” he describes.
The entrepreneur is supported by the NGO. A national meeting was organized to make contact with and between them. “Talks are also offered in schools so that the seed of local production is pledged among the children, and the municipality gets involved and brings producers closer together,” says Ferrazzini. So they access training to improve these raw materials and find the best sales channels. Only in Necochea there are more than 50 entrepreneurs involved in the project.
In the store the letter changes with the changes of season. According to what is grown, it is prepared and cooked. Most of the raw material arrives daily. There are lemonades, liquefied juices, organic wines and homemade yogurt. Various bakeries and a wide offer for coeliacs.
But above all, Ferrazzini values the format that gave rise to this experience, which is that of the market. He says that allows to establish a link between small producers and consumers, rescuing the human relationship beyond the purchase-sale.
In the ABC of SLT, a lifestyle is prioritized in which it is consumed less and more responsibly; Fair trade is supported and small producers and social projects are given space. They seek to be a bridge between producers and consumers, and create a sustainable culture “based on trust, transparency, the common good and the environment.”
Two years after the creation of the Necochese store, a work he shared with his partners Willie Zorzi, Troels Lerfeldt and then Gulian Larfeldt, the municipal government has just authorized the opening in Necochea of a market similar to those operating in the city of Buenos Aires. Aires and districts of the north of Buenos Aires. It will be the first of the network in the interior of the country. Ferrazzini anticipates that it will work in the Miguel Ángel Lillo Municipal Park, in front of the store, and will be a meeting and marketing point for agroecological producers in the district and the area.
This innovation is added to another big step that the NGO will take in its path: this month it will open another space in the City. With support from the Ministry of Social Development of the Nation will be installed in Federal Station, complex bordering the Planetarium. There, the NGO “for the first time will have a roof” for its markets. They tendered the place they will share with other civil associations and the Pro Huerta program of INTA. “It will be a great gondola to make purchases”, anticipating what was designed as a “social and sustainable store”.